Thursday, October 28, 2010

Diva Time

Some people like her, some people don't.


Whatever your take one her may be, Massillon Schools Superintendent Lisa Carmichael is a lightening rod for controversy. Some folks around town believe that Superintendent Carmichael's agenda is, well, Superintendent Carmichael. We questioned this assertion. Perhaps it was just more sour grapes from the "Friends of the Program," those football boosters who believe that they own our Massillon Tigers football team. Then we saw it.
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The hard working staff of the Massillon Review was sitting around the spacious employee lounge watching Jersey Shore, and we saw it. We saw the television commercial for Massillon's school levy. The star of the commercial was none other than Superintendent Lisa Carmichael.
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Knowing how controversial she is, knowing her smiling face might alienate a voter or two, why was she the focus of the advertisement? Shouldn't this commercial have focused on the kids, the schools, the teachers, something other than a school administrator?
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Lisa Carmichael has borrowed a page from the Marshall Weinberg playbook. While claiming "it's all about the kids," it is really all about Lisa Carmichael. Carmichael decided to go diva and have an ad produced that focused on her, knowing that it probably would hurt the levy's chances more than it would help.
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Lisa, Massillon already has a king, It doesn't need a queen.