Brio is known for the print ads he runs for his Express Lube, and his use of the Extraordinary One's image in those ads. This latest ad was in last week's 'Massillon Town Money Saver,' and was sent to us by one of our faithful readers. It shows Mayor Cicchinelli as a leather jacket wearing, motorcycle riding reindeer. The quotes are from the ad are, "Hey, Where's Blondie," "I Think She Lost her GPS," and finally from the Cicchinelli character (far right), "Does She Know Where Massillon's At?"
Word on the street is that Brio, as well as the rest of the Cicchinelli camp, have yet to get over the election results. The ad is instructive as it is endemic of the contempt Team Cicchinelli have for the mayor-elect. Brio, in his ad, reiterates his belief that Catazaro-Perry just isn't 'Massillon Enough' for him. We certainly appreciate Brio's right to run the ad, and would defend his ability to exercise his free speech. We merely question whether or not it was a prudent business decision.
So, just who is 'Massillon Enough' to come to Brio's Express Lube, as it is clear he doesn't appreciate "outsiders?"
As his business is on the West Side of our Fair City, might Tuscarawas Township residents frequent the Express Lube? We certainly would think not, as they live outside the corporate limits of the city of Massillon. We must assume they do not pass muster with Brio's idea of 'Massillon folk.' Tuscarawas Township people will need to get their oil changed somewhere else.
Well, how about people who moved into the city? Nope. Catazaro-Perry was elected to Massillon City Council on four occasions and she isn't Massillon enough for the local Express Lube. So, if you moved into Massillon, you will have to get your oil changed in your native land.
What about supporters of our mayor-elect, Kathy Catazaro-Perry? Nope. He derogatorily refers to her as "Blondie," describing her physical appearance, and refers to her needing a GPS system to find Massillon. Even we don't use the nickname many of our faithful readers use when describing the physical appearance of our current mayor. (Hint- think flightless Antarctic bird). It's just not called for. But it is informative as it implies that Catazaro-Perry supporters (two-thirds of the voters in November's election) are not welcome at the Express Lube.
So, Louie Brio's customer base is down to people born in Massillon, who support Frank Cicchinelli.
We can't imagine those demographics generate much business.
